Aberdeen and Breast Cancer Foundation to turn the waters pink

- Group

The second edition of the Extreme Sailing Series™ will kick off in Singapore from 21-23 February and this year you can expect to see the Marina Bay Promontory turn into a sea of pink when Local Event Main Partner, Aberdeen Asset Management joins forces with the Breast Cancer Foundation (BCF) for a special Pink Day on Saturday 22nd.

As part of their support of the charity, Aberdeen has worked with event organiser OC Sport and local organisation Dragon Boat Innovate to prepare to welcome the ‘Paddlers in the Pink’ Dragon Boat team onto the waters before the main Extreme 40 action gets underway. The challenge will be to see if Team Aberdeen Singapore can beat the ladies and their paddles in a head-to-head, never-been-done-before race in the bay.

The competition against the Extreme 40 will be a great way to raise awareness for BCF amongst the expected crowds. The dragon boat racing will be just one of a host of activities planned on and off the water. Following the inaugural ESS event last year, there will once again be a free-access race village for the public which will also include food outlets, a kids’ area as well as fitness demos, a winch challenge and screens to show live sailing action.

Other local dragon boat teams are also getting involved and will compete against each other prior to the Extreme-Paddlers in the Pink drag race! They will compete over a distance of 2,000m and this race format and course will be the first ever to be held in Singapore. Visitors can expect plenty of pink giveaways, plus the BCF will also have a booth set up in the village where there will be information on the wonderful work they do and ways for the public to get involved.

Mrs Noor Quek, President Breast Cancer Foundation said, “Sailing is about the love and fearlessness involved with facing dynamic challenges, not unlike what women go through when they are battling breast cancer. We are delighted that Aberdeen Asset Management has sponsored a Pink Family Day, involving a day of the Extreme Sailing Series. It certainly helps augment awareness levels in a sporty fun-filled way, while also creating support for the cause of breast cancer and Breast Cancer Foundation.”

““We’re delighted to team up with BCF. They do great work in the community and the boat challenge will add a fun dimension to the Extreme Sailing Series event. More than that is the enthusiasm and positive thinking of the Paddlers themselves – which can’t but rub off well with spectators. So we hope the public comes out in force to show them support,”said Patrick Corfe, Director – Marketing at Aberdeen Asset Management Asia Limited.

Check out www.aberdeenextremesailing.com for all the latest event updates.

For further information, please contact:

Lorna Campbell
On behalf of Aberdeen Asset Management
Tel: +65 9180 5815 or Lorna.Campbell@lcconsultancy.com.sg

About Dragon Boat Innovate

Dragon Boat Innovate (DBI) is one of the most recognized and established names in the business. We are the Asia Pacific’s leading provider in corporate events through the platform of dragon boating. Whether you’re looking for a casual, fun day out with friends or a corporate company wishing to strengthen the bonds among the members of your organisation, we are able to accommodate and customize our dragon boating programs to best suit your objectives. At DBI, we conduct team building games utilising Dragon Boating on either competitive or recreational occasions. To have any measure of success in the sport, everyone needs to be able to paddle in cadence together to achieve optimum results. The sport of dragon boating has always been synonymous to the lessons of teamwork and team building. No other sport epitomises both virtues as much as dragon boating, consisting a group of people with one single goal, working together selflessly in order to achieve their communal objective of reaching the finish line. Powered by knowledge and experience, discover how we fascinate senses with our full-fledged events and team building programs. Once again! If you’re looking for the coolest, funkiest team building ideas to boost the office spirit and emphasise the importance of teamwork, look no further than DBI!

Visit our website at www.dbi.com.sg for more information.